Strategic-IC

JUNE 11, 2019

We outline our key takeaways and trends from Drift's 2019 HYPERGROWTH conference. This year, for the first time, Drift’s Hypergrowth conference came to London and brought with it a range of excellent speakers, from the inspirational Victoria Pendleton to HubSpot CEO Brian Halligan. Storytelling is a Fundamental Marketing Skill.

Account Based Marketing 72

Account Based Marketing Advertising Agencies Ideal Customer Profiles Lead Ranking 72

Marketing Insider Group

OCTOBER 22, 2013

.” Now we’re seeing marketing leaders support for the approach of publishing content instead of advertising. Earlier this month, the Association of National Advertisers (ANA) held it’s annual “ Masters of Marketing ” conference in Phoenix.

Advertisements 100

Advertisements Advertising B to B Content 100

Marketing Insider Group

NOVEMBER 14, 2013

Last month, the Association of National Advertisers (ANA) held it’s annual “ Masters of Marketing ” conference in Phoenix. According to AdAge’s Antony Young , one of the main takeaways of the ANA event was for marketers to “consider content over advertising.”

Paid Search Agency 100

Paid Search Agency Banners Banner Ads Telemarketing 100

Vidyard

JULY 17, 2015

Here are a few suggestions of ways some popular brands are using video, and how you can implement similar ideas into your marketing mix: 1. Catchy sizzle reels I recently attended a marketing conference where the keynote speaker began her presentation by stating that she prefers to tell stories through video.

Storytelling 58

Storytelling Video Marketing Peer-to-peer Customer Satisfaction 58

Directive Agency

MARCH 7, 2019

As a lifelong storyteller, Melanie Deziel educates and informs marketers worldwide about strategies for creating engaging and compelling brand storytelling. Accomplished enterprise software executive Maria Pergolino is a highly recognized and respected leader in the marketing industry. Maria Pergolino. Joanna Lord.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Outbrain

NOVEMBER 25, 2019

Thus 2019, or as I like to call it, the year of the Direct-to-Consumer conference. As brands try to learn from DTCs, and vendors try to create solutions for DTCs, we’ve seen a huge spike in the number of marketing conferences themed toward disruption. Storytell | From Internal Hoorahs to External Customer Dynamics.

Brand Identity 33

Brand Identity Branding Storytelling Funnel Advertising 33

Content Standard

JULY 26, 2016

I pulled up the final strategy presentation and headed into the conference room to present. I sat in the same conference room with the whole marketing team. My personal quest was to go from content marketing Novice to content marketing Expert. The Increasing Complexity of Marketing and Content Marketing Strategy.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Enterprise Management Planning 40