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Optimizing Articles for Google Discover

RebelMouse

Publishers experience a 5% increase in clickthrough rate, a 3% increase in time spent on their pages, and a 3% increase in user satisfaction when Discover cards feature large images instead of thumbnail images." "To And based on other Google image guidelines , they seem to have a general dislike for generic stock photography.

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Optimizing Articles for Google Discover: Action Items

RebelMouse

Google help page on Discover , there are clear ways to make sure you are getting the most out of this. Publishers experience a 5% increase in clickthrough rate, a 3% increase in time spent on their pages, and a 3% increase in user satisfaction when Discover cards feature large images instead of thumbnail images. Based on google's.

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The Ultimate Cheat Sheet for Taking Full Control of Your Google Knowledge Panels

Moz

Posted by MiriamEllis They say you can’t squeeze blood out of a turnip, but when the turnip (and your biggest potential competitor) is Google, the lifeblood of the local business locations you market could depend on knowing where to take control. Also, avoid bulk review requests, as they can result in your reviews being filtered out.

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28 Quick Tips for Customizing Your Email Preference Center

Hubspot

Personally, after checking out my clickthrough and landing page conversion rates, the unsubscribe rate is the next top metric I look at to measure the performance of my email marketing. 7 Tips for Simplifying the Opt-Out Process: Make it easy for subscribers to find the unsubscribe link in the emails you send.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

The Interactive Advertising Bureau (IAB), a trade association promoting digital ad standards and practices, maintains a set of guidelines for sizing and formatting different types of ad units. For example, an advertiser could choose to bid a flat rate, bid based on the expected clickthrough rate, or use past performance data.

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16 Awesome Email Marketing Campaigns & How to Run Your Own

Hubspot

Figure out the outcome that you want: Is it to clean up your list? Plan these emails out, outlining the core message and take-away for each email. Always provide a way for them to opt out. Typically, this opt-out link lives in the footer of each email you send. Identify your goal for the campaign.

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29 Email Deliverability Tips You Must Know in 2019

Hubspot

If steering clear of legal trouble isn't enough to convince you, squeezing more ROI out of your email marketing efforts certainly should. Email deliverability is covered extensively in HubSpot's free email marketing certification course , so check that out to learn more.). Check it out: 13. Don't yell at people. It's not nice.