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How to Get Smart About Retargeting Ads

Sharpspring

A relatively low conversion rate and high cost-per-click (CPC), ultimately resulting in an extremely high cost-per-acquisition (CPA). cost-per-mille (CPM), 5.2% Indeed, retargeting ad campaigns generally boast 10x the clickthrough rate of standard display ads and half the cost-per-click.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

For example, an advertiser could choose to bid a flat rate, bid based on the expected clickthrough rate, or use past performance data. The CTA can be almost anything, but commonly used calls to action include Buy Now, Sign Up, Download, Get Started, and Read More. The higher the CTR on an ad, the better it’s performing.

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The Scoop on Facebook Mobile Ads: Are They Working? [Data]

Hubspot

Here's what some advertisers are experiencing, as reported by Mashable: Nanigans (a company that purchases Facebook ads for clients) has experienced clickthrough rates on Sponsored Stories that are an average of 12 times higher on mobile than on desktop on average (similar to the preliminary data we covered back at the end of June).

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. For example, when promoting a book to college professors, leading the title with the words, "College Professor's Guide to" may generate a higher CTR than generic, un-targeted copy.

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A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. Call-to-Action (CTA): Having an actionable CTA within your ad copy will also help you improve your ad's clickthrough rate. 03% or higher.

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A Simple Breakdown of All Your Facebook Advertising Options

Hubspot

From the launch of Sponsored Stories to the mobile promotion of app downloads, Facebook is working hard at post-IPO monetization. We at HubSpot have seen higher clickthrough rates for these types of advertisements on Facebook, as well. You can also choose to manually set the CPC or CPM. 3) Promoted Posts. 5) Event Sponsorship.

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How to Improve Your Amazon Ads to Increase Sales

Single Grain

Click here to download it for free right now! Click here to download it for free right now! Display ads are sold on a CPM (cost-per-thousand impressions) basis, and prices can vary depending on the format and the placement. Click here to download it for free right now! Advertising cost of sale (ACoS).

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