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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

But if you can hone in at the state level (or the province level for Canada and other countries), sometimes you can cut off a slice of the market that is just enough more profitable to make a previously-failing campaign work. We still see ppc ads for local businesses in national, (geographically unrelated) searches.

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MarketingSherpa Releases 2008 Search Marketing Benchmark Guide

WebMarketCentral

MarketingSherpa recently published its Search Marketing Benchmark Guide for 2008 , providing data on cost per click (CPC), conversion rates, SEO and other key online marketing metrics. Among the key findings: Search marketing continues to grow at an incredible pace, with spending up 39% globally in 2007.

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How to Get Started with Performance Marketing

Outbrain

While in the past, attribution was nearly impossible, data transparency now enables marketers to optimize their campaigns so they perform better. And that’s why it’s called “performance marketing”. What Is Performance Marketing? SEM is the placement of paid ads on search engine results pages (SERPs).

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Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. What do you mean I have a budget?

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