KoMarketing Associates

APRIL 9, 2019

Google Ads’ call extensions can “significantly increase clickthrough rate” according to Google. Click Fraud Protection with PPC Protect. Click fraud is a real problem, and it’s almost certainly affecting your ads. PPC Protect is only one of many click fraud prevention tools, but it’s probably the best known.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

readwrite

SEPTEMBER 6, 2012

They offered a short list of pointers to avoiding click fraud. Advertisers are missing the bigger picture if they focus only on clickthrough rates, said Anthony Iacovone, CEO and founder of AdTheorent, a mobile ad network that prices ad placements through real-time bidding. Better Analytics. Focus On Return On Investment.

Click Fraud 40

Click Fraud Advertisements Advertising Marketing Attribution 40

Hubspot

SEPTEMBER 21, 2015

How page views translate into calls-to-action clickthroughs and form completions, which shows the conversion of those all-important website visitors into contacts. The more important metric to your boss isn't the impressions and clicks on the display ads -- it's the actions taken after that impression or that click.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Marketing Insider Group

JULY 21, 2015

But clicks aren’t the only problem that banners face. Click fraud: Websites that fake clicks on banners. Bots: Automated scripts that scour the web and click on advertiser banners. million people and resulted in 416,000 clickthroughs at an >8% CTR. Viewer fatigue: We have learned to ignore banners.

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100