KoMarketing Associates

APRIL 9, 2019

You have to think beyond the first click – way beyond it. So while many of the tools we’ve listed here are expressly for ppc, a couple are for optimizing what happens after the click. Google Ads’ call extensions can “significantly increase clickthrough rate” according to Google. Some you may already use. Google Analytics.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

Hubspot

SEPTEMBER 21, 2015

In other words, people weren't reading my post, or even clicking into it. While you might think that more page views is a good thing, consider this scenario: What if someone were to visit your website ten times because they were clicking all over the place trying to find what they were looking for, couldn't, and left in frustration?

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

readwrite

SEPTEMBER 6, 2012

Earlier this week, we reported on a study that found nearly one in five clicks on mobile advertisements were fraudulent. These clicks represent a tremendous waste of ad spending. So we asked experts about the best ways for advertisers on both mobile devices and Web sites to avoid fraudulent clicks. Better Analytics.

Click Fraud 40

Click Fraud Advertisements Advertising Marketing Attribution 40

Marketing Insider Group

JULY 21, 2015

This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! But clicks aren’t the only problem that banners face. Click fraud: Websites that fake clicks on banners. Tweet This ]. The First Banner Ad. Digiday ).

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100