Metadata

OCTOBER 14, 2020

What is classified as “AI” evolves and changes. Then it monitors and optimizes your campaigns to determine which have the best CPL or cost per opportunity, and moves around ad spend based on what is working best. 20 years ago, much of our software today would seem like magic or AI. A good word to use is “assistant.”

Planning 98

Planning Paid Search Agency Classified Ads CPL 98

Webbiquity

SEPTEMBER 19, 2023

This will show your ads to people LinkedIn classifies as similar (based on attributes like skills or title) to the audience you’ve created. Average CPL: Typically varies widely, anywhere $100-$500. Setting up parallel campaigns with one targeted at titles and the other at function+seniority is another interesting A/B test.

Linkedin 282

Linkedin Advertisements Advertising Practices 282

Leadspace

JULY 18, 2023

These are questions that need to be answered in order to classify a lead as a “quality lead.” With scoring models, we can also analyze our Cost Per Lead (CPL) and determine what value to assign each lead based on their actual degree of compatibility with our products or services.

Lead Ranking 62

Lead Ranking Ideal Customer Profiles Lead Scoring Sales Qualified Leads 62

NetLine

AUGUST 2, 2023

There will likely be specific criteria that have to be met for any contact, account, or sales conversation to be classified as leads, target accounts, or opportunities that count against pipeline. It’s important to distinguish between cost-per-lead (CPL) and the value of a lead to your organization.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52