Bannerflow

JULY 12, 2019

There are two distinct types of programmatic video: instream and outstream (with in-banner video sometimes classified as a type of outstream ad). Is it on a cost-per-thousand (CPM) or cost-per-click (CPC) basis? Typically, DSPs that charge on CPM are more transparent with their cost margins.

Advertising Agencies 74

Advertising Agencies Paid Content Advertisements Advertising 74

LeadSquared

JULY 24, 2013

Advertising on Mobile is Cost Effective: Targeting users with advertising on mobile phones costs a fraction of what other medium (digital and traditional) ads cost. Text ads have two lines of text, with as many as 12 or 18 characters per line (however, this depends on the language of use).

Mobile Advertising 52

Mobile Advertising Advertising Agencies Paid Search Agency Advertisements 52

Inbox Insight

DECEMBER 18, 2018

Most brands use Digital Content Labels, Sensitive Category Exclusion, as well as Whitelists, Blacklists, and URL Blacklists. Cost Per Click (CPC) – average cost of user click-through (when user clicks ad). Cost Per Thousand (CPM) – taken from the Latin word for Thousand; Mille.

Cost per Acquisition 54

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 54

Hubspot

FEBRUARY 17, 2012

Clicks Per Open - A percentage measure of the number of clicks divided by the number of opens. CPM (Cost Per Thousand) - In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. 25 per email address. Over 90% of email sent is classified as spam.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Opt-out 28