Navigate the Channel

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How to Keep Your Gen-X Employees

Navigate the Channel

Speculation about why Gen X was underrepresented in promotion focused on reflection of the generational cohort’s early reputation. As far back as the early 1980s, the cohort was called the slacker generation at worst and, at best, the misunderstood middle child of generations. Then the pandemic happened. So, how do we keep them?

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Is A Marketing Degree Worth It?

Navigate the Channel

Colleges and universities are bound to have a biased opinion about embracing degrees, but they also have seen the long game—like generations of students—so they might be valuable to consider in any consideration of formal education. You learn it delivering project presentations to the professor and your peers in class.

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Top B2B Customer Nurturing Strategy Tips

Navigate the Channel

It’s a process much more in-depth than simply looking to generate new leads. Build prospect personas and organize the type of leads to help you organize your efforts at B2B lead generation. Did they visit your website, respond positively to a lead generation email or download a white paper or brochure? Make that company yours.

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Is the On Demand Economy Reducing Your Sales?

Navigate the Channel

If the industry has already penetrated into the lower middle class, you can definitely expect it to expand far into the future. A very telling statistic is that these on-demand services are being used by people of moderate incomes. Around 46% of the people who are using the on-demand economy have an income of less than $50,000.

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