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PR Career Guide: Public Relations Job Titles, Descriptions, & Salary

Hubspot

If you landed on this blog post, you’re probably considering a career in public relations. Read on to find out if a career in public relations is right for you. What is Public Relations? Public Relations can be boiled down into two main responsibilities: promoting a brand and protecting it.

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“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

In more than 20 years as a B2B editor, I worked frequently with both public relations and marketing people. Through my classes (I teach at Rutgers) and speeches, I help people connect the dots and that is very rewarding. Related posts: Wine, Roses, and Oil: PR and the Truth. For me, a journalist, this came as a jolt.

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Book Review: Maverick Marketing

Webbiquity

In the author’s analysis, a maverick marketing program “must include at least three of seven key components: marketing innovation, consumer engagement, buzz or public relations, new media usage, a viral aspect, promotion, or opt-in marketing. Stumble upon something good? Share it on StumbleUpon. Share this on Mixx.

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20 Things Every Graduating Marketing Student Needs to Know

Hubspot

I can't tell you how many students I've come across who tell me they avoid taking any classes that involve quantitative analysis or statistics. Whether your marketing classes preach the P's or C's of Marketing, it doesn't matter. I once had a professor ask my class, "How many of you would dare say something against your boss?"