Don't Press the Pause Button after Sales - 7 Commandments of B2B Customer Retention
Albacross
AUGUST 27, 2019
Sales is not where your marketing ends. Going by one of the most widely used sales theory - 20% of your customers drive 80% of your sales - it is only natural that customer retention keeps topping the charts every year. Chances are there that it may not also convert after coming through the funnel.
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