Remove census
article thumbnail

Intent Data Improves Sales Reps Onboarding and Retention

Aberdeen

Best-in-Class intent data reflects not only the company showing intent but also the location and persona-based contacts which reduces wasted cold-calling time (a particular drag on a new salesperson’s time). Intent data is an insightful means of determining quota potential of a territory.

article thumbnail

2021 Contently Report: What Buyers Want From Content Marketing

Contently

Census data for attributes including: age, gender, region, and income. Social impact storytelling drives purchase intent. Methodology & Key Findings. At the start of January, we surveyed 1,072 Americans to find out their content marketing preferences. The sample size was proportioned based on U.S. Results & Analysis.