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Senior Care Metrics That Matter: How to Choose the Most Lead Productive KPIs

SmartBug Media

Census Bureau. The number of seniors in the United States is expected to increase to 20 percent of the population by 2050, according to the U.S. That means the senior care space will become even more competitive—and finding the metrics that matter for your organization will be critical for success.

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[UPDATE] 7 Customer Loyalty Programs That Actually Add Value

Hubspot

And if you’re like 65% of marketers, your company has implemented a loyalty program. According to the 2015 Colloquy Customer Loyalty Census , American households hold memberships in an average of 29 loyalty programs, but are active (meaning earn or redeem at least one per year) in only 12 of them. But is your loyalty program working?

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Productivity Tools and Techniques to Stop Wasting Away Your Workday

Hubspot

Most browsers have ad-blocker apps that will help you to reduce the number of web banners clamoring for your attention every day (yet another reason a content-rich inbound marketing strategy is a good idea). Factbrowser is a search engine for finding business, marketing, and technology facts (disclaimer: I know the founders).

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Proof that Great Content ROI Is Possible for Your Company

Content Standard

As more brands are finding, inbound marketing is better at closing than a traditional outbound strategy—more than eight times better, according to one measure. Overall, brands that lean on inbound marketing can save an average of $14 per newly acquired lead. The ABCs of sales is Always Be Closing.

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