Hubspot

JANUARY 31, 2018

We have an ordinary person (what is), and we have adventure that lies ahead (what could be). In business, the case study is a rather common way marketers use this kind of story to sell a product or service. A case study is the story of where a customer was, where they wanted to be—the tension!

Storytelling 100

Storytelling SIC Template Case Studies 100

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size. But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process.

Lead Ranking 100

Lead Ranking Lead Scoring Sales Qualified Leads Top of Funnel 100

Webbiquity

JANUARY 10, 2010

but in the end concedes that “Twitter is ripe for experimentation,&# and advises marketers to “be true to your brand personality and ethos and play with this (not so) new tool.&# Case Study: How I Used Twitter to Generate 35,967 Extra Hits to my Site in Just 14 Days by Winning The Web.

Twitter 100

Twitter Tactics Tools Tips 100

ClearVoice

JANUARY 22, 2019

According to Merriam-Webster , the first written evidence of the word “freelance” was in Sir Walter Scott’s novel, ‘Ivanhoe’ It was two words (“free” and “lance”) and was used to describe “a medieval mercenary who would fight for whichever nation or person paid them the most.”

Classified Ads 40

Classified Ads Case Studies Paid Search Agency SIC 40

Online Marketing Institute

JULY 31, 2009

You don’t wait for a cold call to talk to an annoying sales person. VisitorTrack is the only product in the market which blends full profiles of the Companies Visiting (name, address, phone, SIC description.) You don’t dig through your junk email folder to find that email some vendor sent you weeks ago.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Choozle

JANUARY 20, 2020

Plus, the B2B buying experiences have changed, a new study from Gartner found that despite the proliferation of digital access, 77 percent of B2B buyers still feel that making a purchase is time-consuming—and even painful. The decision stage can leverage vendor/product comparisons, case studies, and free trials.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53