Zoominfo
JULY 2, 2020
Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. For instance, is lead generation a priority?
Zoominfo
JULY 2, 2020
Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. For instance, is lead generation a priority?
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Biznology
DECEMBER 3, 2015
As consumers, they are tech dependent, they value authenticity, and they are attracted to brands that think and act like them. Streamline your lead gen. Ask for minimal data elements (but fill in the company profile using an outside provider like ReachForce). The b2b value of social has been proven again and again.
Oktopost
DECEMBER 13, 2020
It’s no secret that VP Sales is responsible for: Leading their sales team to meet and exceed sales goals. It’s also so important for leaders in both sales and marketing departments to acknowledge the time and effort it takes to bring high-quality leads from the “just browsing” phase to close.
Adobe Experience Cloud Blog
SEPTEMBER 28, 2009
Every session had a topic, but was also wrapped around a case study, so you could see how someone applied the top tricks or best practices. Some of my to-dos from the event include (though I have many more): Look into what is happening with leads that have not responded. Focus on the quality of my leads, not the quantity.
ANNUITAS
SEPTEMBER 7, 2010
Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process. This particular case is indicative of how many respond when things don’t work out as intended. The issue of failing to get the maximum value from a technology investment is nothing new.
GreenRope
JANUARY 19, 2017
A Complete Marketing Suite is a platform that collects, stores, and organizes all of the data you collect, while enabling you to utilize that data to generate and drive leads down your funnel. To effectively connect with your leads and drive conversions, the two must be connected. Why, you ask? Enter, marketing software.
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