Mereo

JUNE 29, 2023

Your buyers desire meaningful content that is shares keen insights and is backed by facts (statistics, client testimonials). In fact, Forrester estimates that 65% of produced marketing assets go unused because they are irrelevant. Content marketing is an important strategy but can be challenging to master.

Top of Funnel 36

Top of Funnel Content Marketing Case Studies Case Study 36

Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Forrester Blog for Interactive Marketing Professionals.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. We’ve also tried to use statistics that are no more than two years old unless otherwise noted. In case you are counting. Audio and Podcast Marketing Statistics. But I paid her.

Stats 260

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 260

Optinmonster

JANUARY 15, 2024

Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials. To create great content that delivers the highest content marketing ROI , you need to: Leverage search engine optimization (SEO) to use the right keywords in your content.

Conversion Rate 104

Conversion Rate Conversion Tips Marketing Analytics Tools 104

Optinmonster

JANUARY 15, 2024

Here are some statistics that highlight the importance of free trials: The top 27% of SaaS companies get 25% or more business from free trials. To create great content that delivers the highest content marketing ROI , you need to: Leverage search engine optimization (SEO) to use the right keywords in your content.

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

Albacross

AUGUST 7, 2018

Consider this: According to research from Forrester, companies that excel at lead nurturing generate 50% more sales at a 33% lower cost. Okay, one more statistic for the road: Despite the many advantages of lead nurturing, a study by MarketingSherpa shows that only 36% of marketers actively nurture their sales leads.

Lead Scoring 60

Lead Scoring Lead Ranking Adwords Top of Funnel 60

Albacross

JULY 11, 2019

Consider this: According to research from Forrester, companies that excel at lead nurturing generate 50% more sales at a 33% lower cost. Okay, one more statistic for the road: Despite the many advantages of lead nurturing, a study by MarketingSherpa shows that only 36% of marketers actively nurture their sales leads.

Lead Nurturing 88

Lead Nurturing Lead Scoring Lead Ranking Leads 88