Marketing Interactions

OCTOBER 5, 2022

Given the use case, what dimensions of value are important to your customer? This becomes even more important when you consider 73% of B2B tech companies have accelerated existing company revenue goals and 41% of them are decreasing their emphasis on net-new sales to focus on up- and cross-selling.

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Leverage the Top Marketing Channels with Your Content.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

ClearVoice

APRIL 2, 2020

Some are experts in a specific topic, others are experts at creating content and some blur that line with their knowledge base and content creation skills. While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). The top concerns?

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Rev

OCTOBER 4, 2023

Well, unless you’re selling a revolutionary product with no competition, you’ll quickly find out that that’s not how things work. The short answer is creating and distributing high-quality content that resonates with your target audience. This is also where cross-departmental collaboration comes in handy.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Demand Top of Funnel 78

ClearVoice

SEPTEMBER 6, 2022

Content marketing is a massive business, with brands spending a considerable amount of their time and budgets making sure they use it wisely. Unfortunately, creating a lot of content (even great content) and having no idea where it will most impact your customers’ buying journey can lead to lackluster results.

Top of Funnel 52

Top of Funnel Marketing Funnels Digital Marketing Funnels Paid Search Agency 52

Directive Agency

JULY 26, 2016

Go with someone that already knows how to market successfully for your business. Social Proof, Testimonials, Reviews and Case Studies. In all other cases my recommendation is to understand the company and their process and see if it makes good sense. SEO & Content Marketing Consulting Director from Sydney Australia.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76