Marketing Insider Group

AUGUST 10, 2020

A: That was a fun case study. As stated in the case study, the sponsorship of senior leadership at the parent firm has been key to our ability to market to all 300 of their portfolio companies as a market of one. Have you successfully measured the return of marketing investment (ROMI) of your ABM programs?

Account Based Marketing 318

Account Based Marketing ABM Work Management Marketing Management 318

Allocadia

APRIL 24, 2019

They measure for both ROMO (Return on Marketing Objectives), which shows their impact on broader goals on marketing, and ROMI (Return on Marketing Investment), which is based on pipeline and opportunities metrics. Find out how GE Digital harnessed the connection between Allocadia and Salesforce to measure ROMI and ROMO in the full case study.

ROMI 59

ROMI Marketing Budget Marketing Management Budget Programs 59

Valasys

JUNE 13, 2019

Hence, it is important for marketers to measure the Return on Marketing Investment (ROMI) as well as the Return on Investment (ROI) of the social campaigns. According to a study by Blue Corona, businesses that calculate ROI are 72% more likely to have an effective marketing strategy. Source: HubSpot). Steps to Measure Social Media ROI.

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Allocadia

MARCH 30, 2021

Measuring ROMI – with little visibility into spend, it was increasingly difficult to calculate the corresponding ROI to their campaigns. They discovered Allocadia and recognized the platform’s multi-faceted approach as the answer to their complex use case. The Solution: Taking Control of Budgeting, Plans, and Measurements.

Advertising Channels 52

Advertising Channels ROMI Marketing Budget Budget Management 52

Valasys

AUGUST 19, 2019

According to a study conducted by Marketo & Forbes, 93% of the B2B companies affirmed that content marketing generates more leads than traditional marketing strategies. . Assimilating Case Studies into the Content Strategies: . Content Marketing Supplements & Strengthens the Omnichannel Lead generation Strategies.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

SEPTEMBER 10, 2019

Leverage Influencer Marketing: According to a study by Convince & Convert, Influencer Marketing can drive 11x more traffic than banner ads. In fact, according to a study by the Harvard Business Review, a bad reputation costs a company at least 10% more per hire.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

NOVEMBER 20, 2019

However, diversifying your content strategy with research & studying it with some unorthodox topics from time to time is amongst some of the most impactful B2B blog post ideas. Keyword-Driven & Case Study Related Posts: Oftentimes, the blog posts with specific keyword density do well.

B2B 45

B2B Brand Identity Branding ROMI 45