Parse.ly

SEPTEMBER 26, 2022

A/B and multivariate testing tools. You can create segments based on behavioral patterns, then predict and offer the products and services those distinct groups of customers might buy. A/B and multivariate testing tools. Some social analytics tools provide analysis only, while others let you manage your posts, too.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

ViewPoint

FEBRUARY 4, 2014

Get a handle on understanding segments. Get these segments to your website and look at what they do when they get there. This is simple behavioral analysis, to better engage with prospects and work toward an eventual sale. Sentiment analysis considers the behavior of prospects in the social sphere rather than on your website.

Multivariate analysis 120

Multivariate analysis Top of Funnel Content Marketing BtoB 120

Parse.ly

APRIL 6, 2020

A/B and multivariate testing tools. You can create segments based on behavioral patterns, then predict and offer the products and services those distinct groups of customers might buy. A/B and multivariate testing tools. Some social analytics tools provide analysis only, while others let you manage your posts, too.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Buzz Marketing for Technology

MAY 15, 2013

Armed with the science of data analysis and the art of consumer engagement, the CMO is well positioned to emulate merchant princes of old and join the ranks of retail royalty. The savvy CMO uses all these methods to strike the delicate balance between intuition and analysis. Placing the CMO in charge allows for the best of both worlds.

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Salesforce Marketing Cloud

DECEMBER 19, 2023

Analysis: After a predetermined time, the results are analyzed to determine which variation was more effective in achieving the desired goal. Define your audience properly: Segment your audience based on relevant demographics or behavioral data. And, learning from your results involves a ton of data analysis.

Marketing AI 109

Marketing AI Multivariate analysis Lead Ranking Click Rate 109

Convert

APRIL 25, 2023

Better reporting and more intelligent insights Automating audience segmentation ‘Advanced algorithms’ that pronounce stat sig with less traffic Even in the Shopify ecosystem, there are AI apps marketed to provide speed optimization, SEO optimization, product description generation and copy recommendations, and search and navigation enhancements.

Marketing AI 52

Marketing AI Optimization Multivariate analysis Marketing Automation Services 52

Convert

AUGUST 1, 2022

Bring that report into a board meeting and you’ll have the room buzzing with excitement — the kind that comes from discovering another “acquisition channel” aka CRO. Good Read: The Complete Guide to Multivariate Testing in 2022. But the quarter will come and go without you ever seeing the promised spike.

Budget Programs 105

Budget Programs Lead Ranking Click Rate Work Management 105