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Marketing Counterpoint: Why PR Does Help Sales

Hubspot

” As a transparent company, HubSpot welcomes the views of all of its employees. Both new HubSpot employee Christine Huynh, the author of Friday's post “Why PR Doesn’t Drive Sales” , and I have public relations experience, so our views come from years in the trenches (thus the phrase “PR is not pretty’).

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Top 24 B2B Marketing Posts in February

B2B Marketing Zone Posts

Thought-provoking social media trends - grow - Practical Marketing Solutions , February 3, 2010 The Economist is one of my favorite magazines. Proteus B2B Marketing Blog , February 16, 2010 Internet marketing technology provider Hubspot recently released a study entitled The 2010 State of Inbound Marketing.

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What Is Earned Media? Definition, Attribution, Best Practices with Examples

Martech Advisor

It is an outcome of a brand’s public relations and branding, and customer experience efforts. ” Often described using terms such as WoM, buzz, viral, or publicity, earned media is achieved exclusively through organic activities. Imagine this: your brand was just featured in a premium magazine.

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It's Been a Rough Week for Beyoncé: How a Different PR Approach Could Help

Hubspot

The web has been buzzing with rumors, headlines, and memes as the public speculates what sparked the argument -- as the web will do. ” It was a pretty generic statement that came too late to squash the intense public scrutiny. public relations' million copies in two weeks.

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Top 35 B2B Marketing Posts for May 2010

B2B Marketing Zone Posts

Buzz Marketing for Technology , May 26, 2010 In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Don’t stop the dialog. bpcares&#. Hot Topics.

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UGG Boots, Mason Jars & Other Trends That Marketing Made You Like

Hubspot

Looking for a way to win new customers, the company teamed up with Barkley and 360 Public Relations to turn up a solution. From here, the company adjusted its content promotion strategy to move away from cooking magazines and focus more on social media and events. The result? A modernized, super-timely marketing strategy.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. 60 Proven Ways to Increase Your Online Marketing Influence - Hubspot , September 8, 2010 On July 7, in the late afternoon, I tuned in to The Influencer Project.