Adobe Experience Cloud Blog

AUGUST 16, 2012

Some key findings: Overall use of social media in buying is still somewhat low. Word of Mouth” and “Web Searches” are both the most frequently used AND the most useful sources of information, while LinkedIn, Facebook, and Twitter were the least commonly used and the least useful source of information. The Opportunity for Social.

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Sword and the Script | B2B

FEBRUARY 8, 2022

If vendors are not trustworthy sources of information, what sources of information influence the buying cycle? This might sound crazy, but being candid and honest is a surefire way for B2B tech solution providers to differentiate themselves from ~75% of the market. That’s according to a survey of 625 U.S.-based 39% said social media.

Customer Surveys 15

Customer Surveys WOM Peer-to-peer B2B 15