Demand gen vs. lead gen: Have we reached a final verdict?
Martech
JUNE 4, 2024
Instead, they want their brand to be at or near the top of mind when their prospect enters a buying cycle. In their mind, a well-educated prospect will come to them when it’s time to buy. And now what we can do is track not only the entire marketing journey, but the entire sales journey. So it is still broken.
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