Full Funnel Marketing: What It Is, And How To Do It Properly (With Strategies And Examples)
MARCH 21, 2018
It’s no longer a matter of bringing in as many leads as possible and handing them off to the sales team for qualification. With the amount of research now performed online — enabled by the vast amount of freely available content — buyers tend to qualify themselves, instead. . . Research from SiriusDecisions , indicates two-thirds of the buyer journey is now done digitally , rather than in-person or over the phone. What is Funnel Marketing?