Buyer's Journey Digital Marketing Funnels Inbound Marketing MQL 
SnapApp
APRIL 4, 2018
Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .
Ledger Bennett
MAY 29, 2018
As digital campaigns mature and evolve, new opportunities arise to improve both efficiency and returns. In fact, I see a big opportunity on the horizon for our clients’ digital strategies; connecting email nurtures and media campaigns together. What this looks like today. The big opportunity. Other blogs that may interest you.
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Full Circle Insights
FEBRUARY 28, 2021
A Single Source of Truth for Marketing and Sales. Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts. We’ve seen what a difference it can make when sales and marketing share a single source of truth.
Contently
OCTOBER 25, 2023
For today’s marketers, maintaining a comprehensive content pipeline isn’t just a strategy—it’s a mandate. As the foundation of effective content marketing, it serves the critical role of linking content initiatives to tangible sales outcomes. This pivotal moment corresponds to the customer stage in the sales funnel.
Unbound B2B
JANUARY 11, 2023
Focus on your core marketing challenges and goals to select the best lead gen agency. UnboundB2B is a leading B2B outbound and inbound lead generation company in the USA. And that makes marketers’ jobs harder. Today, many great lead generation companies are available in the market. But, no need to worry about it!
Inbox Insight
NOVEMBER 23, 2022
Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. In the world of B2B marketing, lead generation encompasses much more than simply identifying prospective customers. Reading time: 10 minutes. What are B2B leads?
LEADership
SEPTEMBER 11, 2015
In the case of Sales vs. Marketing, the ‘disconnect’ or dysfunctional system has worsened in many organizations. We have previously analyzed why sales people don’t follow up on the leads provided by marketing. Marketing feels: “Sales is always dropping the ball. Defining a Sales and Marketing SLA—10 Essential Points to Cover.
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