Why a Sales-Driven Marketing Strategy Won’t Work for Your HealthTech SaaS Company
Golden Spiral
APRIL 1, 2022
The average tenure for a CMO has fallen further, to just 40 months , the shortest in the C-Suite. Let’s look at three factors: The B2B Buyer. The Changing Role of the CMO. The Impact of Marketing Automation on Marketing and Sales. The Data-Driven CMO. Marketing automation tools like HubSpot.
Let's personalize your content