Buyer's Journey CMO Demand Marketing Budget Creation 
KoMarketing Associates
APRIL 7, 2021
A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So B2B demand generation has gained influence thanks to the pandemic.
Allocadia
MARCH 30, 2021
The Problem: Missing Measurements and Budget Management. In 2019 Freshworks’ marketing operations team began streamlining various marketing and operational activities. The Solution: Taking Control of Budgeting, Plans, and Measurements. With these integrations, Allocadia became the new backbone of their tech stack.
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Single Grain
JULY 6, 2021
The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization.
KoMarketing Associates
OCTOBER 2, 2018
For B2B marketers, the key takeaways are how search will become more personally valuable, and move away from text to a visual, more interest-based experience. This information is timely because many organizations are thinking about budgeting and planning marketing objectives for the new year. 2018 CMO Global Study.
Full Circle Insights
FEBRUARY 28, 2021
Modern notions of the “single source of truth” concept originated in the information system design world. With reports generated in the de facto revenue reporting system, marketing leaders can demonstrate their department’s contribution to the value creation chain. Optimize Your Marketing Mix in Salesforce.
KoMarketing Associates
SEPTEMBER 23, 2020
And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year. So as you plan your B2B marketing strategy and budget for the new year, consider each of these B2B marketing automation trends carefully. Marketing automation is already a $7.25
KoMarketing Associates
JANUARY 18, 2018
B2B marketers became more efficient at developing content and increased focus on strategy development. If you haven’t already, take a deeper look at your content creation process, as well as your overall strategy, to see where improvements can be made. 55% Use Lead Gen/Nurturing to Measure Content Marketing Success.
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