Buyer Personas Planning Sales Cycle SME 
Tiecas
MARCH 21, 2024
B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My personal thoughts and experiences as an industrial marketer and consultant.
Salesforce Marketing Cloud
FEBRUARY 19, 2024
As a coach, it’s thrilling to see your game plan executed to perfection on the field. But it takes careful planning to get to the end zone. What you need is an easy-to-understand sales playbook to guide your team to victory. These should be based on market research and existing customer data.
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Rev
OCTOBER 4, 2023
In this blog post, we’ll share tips on creating demand for your product and services, collaborating with your content marketing team to ensure the best results and using AI technology to ensure you’re getting in front of the right people. These marketing strategies are, of course, closely related. Sounds good?
Ambal's Amusings
SEPTEMBER 3, 2009
So you invest time and money in creating and marketing white papers. Bob Bly's Book The White Paper Marketing Handbook. Savvy B2B Marketing blog posts about white papers. Blog Savvy B2B Marketing. Her website is Ten Ton Marketing. That means going back to the basics and developing buyer personas.
Ambal's Amusings
NOVEMBER 23, 2010
Jonathan Kantor is 14-year white paper marketing veteran. This question is a natural for every white paper writer because if you don’t know every aspect about your target audience, it becomes impossible to craft an effective paper that will achieve your designated marketing goals. " Jonathan Kantor. Jonathan Kantor's Tip.
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