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What Happens When You Make Gated Content Free?

Hubspot

Among them: Is locking all that valuable content behind a landing page and disallowing Google from ranking it ultimately hurting us from an SEO standpoint? Objective : Increase organic search traffic and Google search engine results page (SERP) ranking of offer content. Buyer Persona. Case Studies. Organic Traffic.

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How To Optimize Your Landing Page For Better PPC

Unbounce

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. These ads appear at the top of the SERP. As you may have heard, Pay-Per-Click (PPC) is a competitive game. Hop straight to it here :).

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What are Long-Tail Keywords? And How to Find Them

Conductor

In a study, Conductor found that once a long-tail searcher arrives at the website, they convert at a rate more than 2.5x Long-tail keywords are usually less competitive in the search engine result pages (SERPs) than shorter keywords (also known as “head terms”) and often have higher conversion rates. Examples of long-tail keywords.

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Best B2B Digital Marketing Practices to Thrive This Year

Directive Agency

If you haven’t already it’s time to lock in your B2B digital marketing strategy for this year! With B2B marketing, this should be done by spending adequate time building three to five unique buyers personas. With that in mind, let’s pin down five digital marketing best practices you need to execute for 2019.

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B2B Digital Marketing Best Practices to Thrive This Year

Directive Agency

With the year just kicking off, it’s time to lock in your B2B digital marketing strategy for this year! The image below outlines an advanced version of how your company could take a highly detailed approach in outlining your target buyers persona. Let’s get started. Who is Your Audience? The key is consistency and patience!

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B2B Digital Marketing Best Practices to Succeed This Year

Directive Agency

With the year just kicking off, it’s time to lock in your B2B digital marketing strategy for this year! The image below outlines an advanced version of how your company could take a highly detailed approach in outlining your target buyers persona. Let’s get started. Who is Your Audience? The key is consistency and patience!

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

Driven by a host of emerging technologies and an influx of new insights, b2b buyer behavior continues to evolve at breakneck speeds. The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. The Top B2B Lead Generation Strategies.