article thumbnail

What Happens When You Make Gated Content Free?

Hubspot

Among them: Is locking all that valuable content behind a landing page and disallowing Google from ranking it ultimately hurting us from an SEO standpoint? Objective : Increase organic search traffic and Google search engine results page (SERP) ranking of offer content. Buyer Persona. We had a lot of questions.

article thumbnail

How To Optimize Your Landing Page For Better PPC

Unbounce

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. These ads appear at the top of the SERP. As you may have heard, Pay-Per-Click (PPC) is a competitive game. Hop straight to it here :).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Everything You Need to Know About Landing Page Design

Hubspot

In a world where virtually every business has a website, creating a positive first impression when your target audience members click on your site via the search engine results page (SERP) is critical. If you need additional help thinking about who your target audience is, try creating buyer personas for your business.

article thumbnail

What are Long-Tail Keywords? And How to Find Them

Conductor

Long-tail keywords are usually less competitive in the search engine result pages (SERPs) than shorter keywords (also known as “head terms”) and often have higher conversion rates. Buyers are often looking for something specific. higher than visitors who searched on head terms. How long should a long tail keyword be?

article thumbnail

Best B2B Digital Marketing Practices to Thrive This Year

Directive Agency

If you haven’t already it’s time to lock in your B2B digital marketing strategy for this year! With B2B marketing, this should be done by spending adequate time building three to five unique buyers personas. With that in mind, let’s pin down five digital marketing best practices you need to execute for 2019.

article thumbnail

B2B Digital Marketing Best Practices to Thrive This Year

Directive Agency

With the year just kicking off, it’s time to lock in your B2B digital marketing strategy for this year! The image below outlines an advanced version of how your company could take a highly detailed approach in outlining your target buyers persona. Let’s get started. Who is Your Audience? The key is consistency and patience!

article thumbnail

B2B Digital Marketing Best Practices to Succeed This Year

Directive Agency

With the year just kicking off, it’s time to lock in your B2B digital marketing strategy for this year! The image below outlines an advanced version of how your company could take a highly detailed approach in outlining your target buyers persona. Let’s get started. Who is Your Audience? The key is consistency and patience!