What Happens When You Make Gated Content Free?
Hubspot
JULY 21, 2017
After all, gated offers tend to provide fairly consistent lead volume and lead-to-customer conversion rates. Among them: Is locking all that valuable content behind a landing page and disallowing Google from ranking it ultimately hurting us from an SEO standpoint? Does Un-gating Offers Improve SEO and Conversion Rate Optimization?
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