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Client Spotlight: Launch Supports Global Agility’s Company Expansion Through Messaging, Branding and Collateral Development

Launch Marketing

From opening more offices in the US to expanding operations internationally, the team at Global Agility knew they needed expert marketing guidance to elevate their messaging, boost their brand and develop a mix of sales enablement materials to support their growth objectives. The Results.

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The Best of B2B Marketing Exchange: 8 B2BMX 2023 Highlights to Watch This Year

Content4Demand

Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. Phyllis Davidson, VP, Principal Analyst, Content Strategy and Operations at Forrester will discuss how to achieve results by loosening the reins and allowing these technologies to work.

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Holistic revenue performance series V: Sales enablement

Mereo

At Mereo, we have developed a unique approach to revenue performance that leverages the inherently interdependent operational disciplines of demand progress, solution marketing, solution management, sales operations and sales enablement. Perhaps departments have a different understanding of the target buyer.

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Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

When was the last time you used your buyer persona? Whether you’re using a buyer, user, or customer persona, you can agree that the most exciting time in its life was its creation. But personas can be so much more than semi-fictional depictions of your ideal customer. What’s the Problem With Personas?