article thumbnail

How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

Let’s scrutinize the specific aspects of LinkedIn advertising that the marketers need to incorporate into their advertising strategies (particularly those that optimize audiences’ engagement reflecting on the recent algorithm update), to optimize their Return on Marketing Investment (ROMI): 1.

article thumbnail

How Content Strategies optimize the number of followers on LinkedIn

Valasys

Likewise, based on demographics, firmographics, technographics, psychography, “fit-data” as well as the past browsing histories & the research methodologies employed by the prospects, the buyer-persona is also divided & subdivided into several clusters. Optimizing the total Number of Followers on LinkedIn.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Define & Measure Social KPIs – Part -1

Valasys

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. So, in the end, it’s pointless if a lower CPC ends up producing higher costs for traffic conversion.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Buyer personas A representation of your target customer based on data. A persona informs you what a customer is motivated by, what their hesitations may be, and what they may be thinking and/or doing as they consider their options. Pay per click (PPC) Also called cost per click (CPC), it refers to internet advertising.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Buyer personas A representation of your target customer based on data. A persona informs you what a customer is motivated by, what their hesitations may be, and what they may be thinking and/or doing as they consider their options. Pay per click (PPC) Also called cost per click (CPC), it refers to internet advertising.