Remove Buyer Personas Remove Cost Per Click Remove Demonstrating Intent Remove ROMI
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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Buyer personas A representation of your target customer based on data. A persona informs you what a customer is motivated by, what their hesitations may be, and what they may be thinking and/or doing as they consider their options. Pay per click (PPC) Also called cost per click (CPC), it refers to internet advertising.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Buyer personas A representation of your target customer based on data. A persona informs you what a customer is motivated by, what their hesitations may be, and what they may be thinking and/or doing as they consider their options. Pay per click (PPC) Also called cost per click (CPC), it refers to internet advertising.