Tony Zambito

OCTOBER 26, 2015

As mentioned in previous articles, CMOs in particular, will now have to succinctly discern between buyer profiling and buyer personas. (This discernment is needed for it is unfortunate that conventional buyer profiling and win/loss analysis is being repackaged, if you will, as buyer personas by agencies and individual consultants.

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

Hubspot

APRIL 26, 2016

Whether you're a newbie or experienced with market research, this guide will give you a blueprint for conducting a thorough buyer's journey study. How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey. Step 1: Define Your Personas. This is where buyer personas come in handy.

Buyer's Journey 28

Buyer's Journey Research Planning Buyer Personas 28

Cintell

FEBRUARY 15, 2016

Donna Danis, Senior Director, Strategy Consulting, Demand Spring. Donna is the Senior Director, Strategy Consulting, responsible for Demand Spring’s Strategy Consulting line. Buyer personas at my company are a passion. The role of buyer personas to me are more than an academic exercise.

Buyer Personas 100

Buyer Personas Buyer's Journey Marketing Qualified Leads Lead Ranking 100

Sprout Social

JANUARY 20, 2021

While buyers take on these tasks, it’s B2B marketer’s job to know how, why and when their brand can assist and enable buyers to check each task off their to-do list. Market research helps companies to: Understand and build B2B buyer personas. Develop relevant, valuable content to assist buyers with their research.

Work Management 106

Work Management Marketing Management Research B2B Marketing 106

Single Grain

JUNE 3, 2021

Therefore, companies are adopting an omnichannel marketing strategy that offers a combination of online and offline channels of marketing to reach a larger group of potential customers at different stages of the buyer journey. How do you create a buyer persona? Which is better – focus groups or surveys?

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Contently

NOVEMBER 10, 2017

Maybe you reviewed existing buyer personas and journey maps, or created your own from scratch. At Monster, we’ve recently created new customer journey maps on both the B2B and B2C sides of the house. Focus groups are great and all, but participants may be eager to make moderators happy. Go one-on-one.

Paid Search Agency 163

Paid Search Agency Work Management Marketing Management Advertising Agencies 163