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What is user intent?

Biznology

According to Wikipedia : User intent or query intent is the identification and categorization of what a user online intended or wanted when they typed their search terms into an online web search engine for the purpose of search engine optimization or conversion rate optimization. [1] It’s part of their user intent.

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What B2B Marketers Can Learn About Buyers Without Trying Too Hard

KoMarketing Associates

In personal relationships, we use body language, tone of voice, micro expressions, actions, and other intangibles to infer someone’s perspective, attitude, intent, and desires. People don’t always tell you what they’re thinking. Set aside a bunch of time to investigate these rich resources. Keep Hunting.

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How Talent, Data and Technology Foster Marketing Team Optimization [Interview]

KoMarketing Associates

“What’s awesome about marketing is there is never an ‘end point.’ There are always changes and improvements that can be made, whether it’s due to internal priorities changing, external market conditions (new buyer needs or competitors), or even brand new marketing technologies that push the envelope on what is possible.

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8 B2B Digital Marketing Case Studies to Inspire You

Single Grain

This feature made it easy for potential customers to sign up for a demo, making it more likely that they would follow through with their intention. The business challenge for CISCO was to effectively connect its diverse data security solutions to the right buyer needs.

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Paul Slack: B2B Digital Marketing Has Never Been Easier

B2B Digital Marketer

Um, another great thing that they’re offering today is what we call, uh, intent-based marketing. What did they need? And so what’s great is we can create content and very affordably, get it in the hands of our target customer, through advertising channels like LinkedIn.