Kapost

APRIL 5, 2017

Organizations that use a mapping program to manage buyer and customer journeys average a 79% increase in cross-sell and upsell revenue, marketing research from the Aberdeen Group reveals. In the new B2B marketing landscape, buyers are in control of their journeys. 6 Ways to Create a Buyer Journey Map.

Top of Funnel 81

Top of Funnel Buyer's Journey Digital Marketing Funnels Buyer Personas 81

Lead Forensics

DECEMBER 6, 2024

The Foundation of Trust in B2B Marketing In B2B marketing, trust isnt just important – its essential. So, how do you build trust with B2B buyers? Buyers need assurance that youll do what you say, deliver consistent quality, and meet agreed-upon expectations. Integrity: Honesty and transparency matter.

Top of Funnel 52

Top of Funnel Demand B2B Thought Leadership Thought Leadership 52

Learn from the Pros

NOVEMBER 11, 2024

The B2B buyer journey is a complex, winding path. Buyers bounce between stages, consult multiple sources, and weigh countless options before they make a decision. Today’s buyers require over 2,000 impressions and 200 touchpoints before committing (HockeyStack). You can watch the full replay here.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Multi-Touch Attribution Multi-Channel 52

Sharpspring

JANUARY 23, 2020

If you work in marketing, you probably hear a lot about optimizing the customer experience, tracking buyer journeys and identifying decision-making factors and/or paths to purchase. But what about developing buyer personas? Buyer Persona Statistics. How Many Buyer Personas Should You Create?

Buyer Personas 76

Buyer Personas Tips Top of Funnel Urgency Marketing 76

Sharpspring

AUGUST 31, 2021

If you work in marketing, you probably hear a lot about optimizing the customer experience, tracking buyer journeys and identifying decision-making factors and/or paths to purchase. But what about developing buyer personas? Buyer Persona Statistics. How Many Buyer Personas Should You Create?

Buyer Personas 72

Buyer Personas Top of Funnel Urgency Marketing Lead Ranking 72

LeadSquared

FEBRUARY 20, 2019

Your website is one of your core touchpoints for prospects to enter your funnel. Think about how you’re using your website to capture lead information and drop it into your sales funnel. 2 – Email Marketing. When most marketers think of automation , email marketing is usually the first to spring to mind.

Top of Funnel 52

Top of Funnel Features Automation Marketing Websites 52

Madison Logic

AUGUST 21, 2024

Last year one of our B2B marketing predictions stated that marketers would need to strike a better balance between their personalization efforts and data privacy measures when faced with a cookieless future. The reliance on data insights to create more bespoke buyer experiences has never been higher.

Account Based Marketing 52

Account Based Marketing Work Management Advertising Agencies Marketing Management 52