Buyer Need Buyer Personas Buyer's Journey Forrester 
Televerde
DECEMBER 27, 2017
Having the right technology, and knowing how to use it, is the essential first step in getting the kind of results attributed to modern marketers in a Forrester survey of marketing decision makers which shows, among other things, that 94% of modern markers attain significant market share, with 49% holding the market-leading position. [1].
Kapost
APRIL 5, 2017
Organizations that use a mapping program to manage buyer and customer journeys average a 79% increase in cross-sell and upsell revenue, marketing research from the Aberdeen Group reveals. In the new B2B marketing landscape, buyers are in control of their journeys. 6 Ways to Create a Buyer Journey Map.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Delivra
NOVEMBER 14, 2018
Forrester has predicted that spending on marketing automation will hit $25 billion by 2023 , signaling a 14% annual growth rate since 2017. Define/refine your buyer personas. Whether you have 5,000 or 50,000 prospects, you need to build one-on-one relationships with every single person on your list. Proving marketing ROI.
Seismic
MAY 24, 2019
Co-develop buyer personas. The most important factor in content selling is to understand what content your buyer values most. Both sales and marketing must develop personas together and agree on them. A buying experience map follows each step your buyer(s) take from status quo to purchase.
Content Standard
OCTOBER 2, 2020
” — Peter Drucker “The buyer journey is nothing more than a series of questions that must be answered.” ” — Tom Fishburne “The static snapshot of a single buyer is a key problem with buyer personas today. ” — Tony Zambito “Think like a customer.”
Expert insights. Personalized for you.
58 
Let's personalize your content