The Point

JULY 1, 2019

For the last decade or more, it’s been an accepted principle – almost a key tenet – of B2B demand generation that business buyers don’t want to talk to a sales rep until the last possible moment. It’s why, for example, we marketers have assumed control for more and more of the lead funnel. For example: * Lead Scoring.

B2B Sales 124

B2B Sales Demand Generation Agencies Top of Funnel Lead Scoring 124

LeanData

DECEMBER 13, 2022

Intent data can be bittersweet …. Play #1: Automate the Upsell with Intent Data Integrations. Intent data providers deliver even more insights into your customer’s online research. Use product usage as a lead scoring model in your CRM. Play #3: Automate Lead-to-Account Matching.

Marketing Analytics Tools 52

Marketing Analytics Tools Automation Peer-to-peer Work Management 52

PureB2B

APRIL 11, 2017

Some businesses think that slow returns and stagnant revenue are due to not having enough leads. But in reality, poor lead management is often the true culprit. According to a recent study , more than 80% of generated leads are lost, discarded, or ignored. That’s exactly what lead management does.

Marketing Management 69

Marketing Management Lead Scoring Lead Ranking Effectiveness 69

PureB2B

APRIL 11, 2017

Some businesses think that slow returns and stagnant revenue are due to not having enough leads. But in reality, poor lead management is often the true culprit. According to a recent study , more than 80% of generated leads are lost, discarded, or ignored. That’s exactly what lead management does.

Marketing Management 62

Marketing Management Lead Scoring Lead Ranking Effectiveness 62

PureB2B

DECEMBER 3, 2021

On top of that, lead generation goals for companies are growing and there’s only so much budget available. This exact challenge is what has sparked the conversation around finding alternative methods to generating event-based leads. Balancing Your Budget with Intent Data. That’s the benefit of intent data.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

PureB2B

DECEMBER 3, 2021

On top of that, lead generation goals for companies are growing and there’s only so much budget available. This exact challenge is what has sparked the conversation around finding alternative methods to generating event-based leads. Balancing Your Budget with Intent Data. That’s the benefit of intent data.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Full Circle Insights

SEPTEMBER 12, 2022

Explore the benefits of ABM, learn how to measure and engage key accounts, and identify top intent providers to enhance your ABM strategy. ABM platforms for intent, advertising, and measurement. Account Based Marketing, often called ABM, is a strategy employed by B2B companies focused on targeting a precise list of high-value accounts.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

BenchmarkONE

JANUARY 25, 2023

Good prospecting leads to good business. Prospecting is what brings you to the attention of your potential clients and keeps your sales pipeline full, leading to more business. Apart from that, landing pages and pop-up forms help you generate more leads from your website and convert them into customers.

Marketing Automation Services 82

Marketing Automation Services CMS Development Budget Programs Ideal Customer Profiles 82

LeanData

JULY 15, 2022

In today’s new digital-first B2B buying journeys, prospective buyers give off an incredible amount of signals — website visits, blog post reads and shares, content downloads and so much more. More difficult still is effectively responding to those account intent signals with the best account-based plays from both Sales and Marketing groups.

Intent Signal 52

Intent Signal Work Management Trigger Marketing Buyer Intent 52

Outreach

MAY 7, 2021

SalesTech (or sales technology) are the tools and software that your teams use to improve productivity, communication, and lead conversion—all of which help reps move prospects through your funnel. For instance, by using a customer relationship management (CRM) tool, your team can access an all-in-one hub of lead and customer data.

Work Management 52

Work Management Marketing Management Trends Top of Funnel 52

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52