Intent Data: A Direct Line into Prospects Ready to Buy Your Product or Service
SmartBug Media
SEPTEMBER 6, 2019
That, in a nutshell, is “intent data.”. It’s not as simple as a magical button on your browser homepage—but it is a very real set of data analytics based on consumer behavior across the web (not just on your website) that: Gives you a front-row seat to live buyer activity, shows you the buyer’s pain points.
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