Buyer Intent, In-market Prospects and Research

Intent Data is a superpower. Here’s why.

Zoominfo

MAY 27, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. That’d be something.

Intent Data

Intent Data Intent Zoominfo Top of Funnel

Intent Data is a Superpower. Here’s Why

Zoominfo

AUGUST 16, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. That’d be something.

Intent Data

Intent Data Intent Zoominfo Buyer Intent

First-Party, Second-Party, Third-Party Intent Data: Exploring the Differences

Inbox Insight

NOVEMBER 10, 2023

We spoke to 200 senior marketing specialists in large companies of 500+ employees across multiple industries to see what they had to say – which is better for demand generation, first-party, second-party or third-party intent data? How are B2B marketers sourcing intent data? Finally, 3rd party intent data offers scale.

Intent Data

Intent Data Intent Demand Generation Buyer Intent

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

MORE WEBINARS

How Buying Signals Rise from Layers of Data

Zoominfo

JUNE 2, 2021

Buying Intent Reveal Interests Buying signals in their various forms uncover patterns and interests that indicate a company is researching a product purchase. These data points flesh out ideal prospects that you can target. Suppose a mid-market manufacturer has encountered problems with its supply chain over the past year.

Buy

Buy Zoominfo Work Management Marketing Management

5 Key B2B Data Types Your SDRs Need to Excel

SalesIntel

JUNE 28, 2022

An SDR is tasked with prospecting, outreach, moving leads through the sales pipeline, and lead qualification. According to research by Gartner , an estimated 60% of B2B sales organizations will transition from intuition-based and experience-based selling to data-driven selling by 2025. . Buyer Intent data .

Ideal Customer Profiles

Ideal Customer Profiles Psychographics B2B Lead Scoring

First Party vs. Third Party Intent Data: Which is Best for Demand Generation?

Inbox Insight

OCTOBER 19, 2020

We spoke to 200 senior marketing specialists in large companies of 500+ employees across multiple industries to see what they had to say – which is better for demand generation, first-party or third-party intent data? How are B2B marketers sourcing intent data? Finally, third-party intent data offers scale.

Intent Data

Intent Data Demand Generation Intent Demand

Here’s How to Prevent an ABM ROI Disaster

PureB2B

FEBRUARY 23, 2022

PureABM comes equipped with PurePredict™ , our patented intent data analytics tool that provides the most accurate buying predictions for today’s ABM marketing teams. It tracks and measures buyer intent through several distinct channels, including: DemandScience Content Consumption. Online Market Research.

Account Based Marketing

Account Based Marketing ABM ROI Ideal Customer Profiles

Here’s How to Prevent an ABM ROI Disaster

PureB2B

FEBRUARY 23, 2022

PureABM comes equipped with PurePredict , our patented intent data analytics tool that provides the most accurate buying predictions for today’s ABM marketing teams. It tracks and measures buyer intent through several distinct channels, including: DemandScience Content Consumption. Online Market Research.

Account Based Marketing

Account Based Marketing ABM ROI Ideal Customer Profiles

Light Up Your Revenue by Decoding the Dark Funnel

6sense

NOVEMBER 2, 2021

It’s where buyers are invisibly: Conducting their own research. This anonymous buyer activity makes it hard for revenue teams to identify relevant accounts. That’s not a good look, especially when their ABM strategies include connecting with in-market prospects at the right place, at the right time, in their respective journeys.

Top of Funnel

Top of Funnel Intent Signal Intent Data Buyer Personas

Can Intent Data Hyper-personalize Your 4.5B Homepages?

Aberdeen

JANUARY 16, 2019

Hyper-personalization with Buyer Intent Data. If rich data, courtesy of third-party APIs and lead-scoring mechanisms, can revolutionize the B2B homepage, then using buyer intent data, replete with qualified contextual information, means your 4.5 Where does that leave us?

Intent Data

Intent Data Intent Lead Ranking Personalization

Hyper-personalize The Customer Experience with Intent Data

Aberdeen

JANUARY 16, 2019

If rich data, courtesy of third-party APIs and lead-scoring mechanisms, can revolutionize the B2B homepage, then using buyer intent data, replete with qualified contextual information, means your 4.5 Hyper-personalization with Buyer Intent Data. Let’s add “homepage hyper-personalization” to the list.

Intent Data

Intent Data Intent Lead Ranking Personalization

Content + Intent Data: The Rise of First-Party Data

Content4Demand

NOVEMBER 5, 2021

The True Influence approach provides robust audience segmentation and filtering using an unlimited combination of multi-variant intent topics including company contacts, locations and installed technology criteria. How does the elimination of third-party cookies change the content marketing landscape?

Intent Data

Intent Data Intent Top of Funnel Intent Signal

2023’s 19 Best Sales Prospecting Tools

Hubspot

DECEMBER 23, 2022

You’ll boost sales prospecting efficiency. In 2022, 29% of salespeople reported that improving sales process efficiency was their top goal, according to HubSpot research. That includes how prospects are identified. Unlike manual prospecting, sales prospecting software allows you to quickly identify potential customers.

Enterprise Management

Enterprise Management Ideal Customer Profiles Work Management Marketing Management

Intent Data Industry News: ABM, Google, Dynamic Targeting

Aberdeen

MARCH 1, 2019

Check out the article to learn the five ways audience targeting can help you maximize your paid search results, such as finding untapped audiences by using multiple search engines in tandem, and using intent data to target in-market prospects. Direct Mail Influences Purchase Decisions.

Intent Data

Intent Data Intent Account Based Marketing ABM

B2B Marketing Zone

Intent Data is a superpower. Here’s why.

Intent Data is a Superpower. Here’s Why

Webinars

Trending Sources

First-Party, Second-Party, Third-Party Intent Data: Exploring the Differences

Webinars

How Buying Signals Rise from Layers of Data

5 Key B2B Data Types Your SDRs Need to Excel

First Party vs. Third Party Intent Data: Which is Best for Demand Generation?

Here’s How to Prevent an ABM ROI Disaster

Here’s How to Prevent an ABM ROI Disaster

Light Up Your Revenue by Decoding the Dark Funnel

Can Intent Data Hyper-personalize Your 4.5B Homepages?

Hyper-personalize The Customer Experience with Intent Data

Content + Intent Data: The Rise of First-Party Data

2023’s 19 Best Sales Prospecting Tools

Intent Data Industry News: ABM, Google, Dynamic Targeting

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