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The Ultimate Guide to LinkedIn Sales Navigator

Oktopost

Buyer Intent The buyer intent feature provides users with insights into the accounts that are showing buyer intent signals. This makes it easier for you to identify the right decision-maker to target without wasting your time and resources to find them.

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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

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Let Search Intent Lead the Way: 6 Intent Data Use Cases

DealSignal

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­

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Revenue Radarâ„¢: An Introduction to AI Targeting

Leadspace

Intent Scoring A Leadspace weekly set of customized signals that monitors your accounts for intent (3rd-party and/or 1st-party), and applies scoring based on the level of intent activity specific to a customers’ products/category. and the higher the score the more engaged the buyer.

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Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

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Light Up Your Revenue by Decoding the Dark Funnel

6sense

Thankfully, we’ve cooked up an in-depth resource that’ll demystify the Dark Funnel for you, forever. Principal of Product Marketing (and former Forrester VP & principal analyst) Kerry Cunningham , you’ll learn: What the Dark Funnel is and what kinds of intent data it contains. Your team gains a clearer picture of buyer personas.

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Let Search Intent Lead the Way: 5 Intent Data Use Cases

DealSignal

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Multistep campaign: Email / Phone / Social media. Ad hoc prospecting.