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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. Buyer intent comes down to understanding what makes an excellent lead for your business. Buyer intent data will help you learn “why” a lead is looking for a solution to their problem.

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How to Supercharge Your Content Marketing for Buyer Intent

Marketing Insider Group

That’s why we consider buyer intent to help our clients hone into their target audience to understand their needs better and give them what they’re seeking. Using intent data will also help you create and distribute your content more effectively to reach the right people and add value at every stage of the buyer’s journey.

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A Quick Guide to Demand Generation

PureB2B

Now, since these visitors took it upon themselves to check your website out for more information, they have the highest likelihood of becoming leads to your business. A well-crafted buyer persona allows you to determine the demographics and psychographics of the people you want to reach out to with your campaigns.

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6 Ways to Save Money on Paid Advertising

EveryoneSocial

So, back to my previous point to not set it and forget it: Unless you have your buyer persona or ideal customer profile down to a “T,” I recommend seeing what you can learn from the data. You may be surprised at some of the demographic or buyer-intent info you come across. The list is endless.

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From Leads to Discussions: How You Can Drive Leads to Sales Meetings

Madison Logic

That’s why Johanna Shirman, Senior Marketing Manager at Madison Logic, and Chris Malito, Vice President of Sales (East Coast) at Madison Logic, recently sat down to discuss the tactics for driving leads toward successful sales meetings for the “From Leads to Discussions: Successful Tactics for Driving Sales Meeting” webinar.

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What Is Targeted Lead Generation and How to Create More Targeted Leads in 2024

SalesIntel

Step 2: Create a Database Once you’ve identified your ICP and TAM, you can begin accumulating contact information. Step 3: Segment Your Listings Creating buyer personas and segmenting your prospecting lists will be highly beneficial. By nurturing your buyers, you can provide them with the information they need at the right time.

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What Is Targeted Lead Generation and How to Create More Targeted Leads in 2024

SalesIntel

Step 2: Create a Database Once you’ve identified your ICP and TAM, you can begin accumulating contact information. Step 3: Segment Your Listings Creating buyer personas and segmenting your prospecting lists will be highly beneficial. By nurturing your buyers, you can provide them with the information they need at the right time.