Modern B2B

OCTOBER 20, 2023

When the economy isn’t favourable, it typically makes new business acquisition tough, so naturally, we turn to existing customers. Looking inward to fix problems is a minefield, let alone addressing the customer growth opportunity at the same time (think ABM and cross-sell analysis to get a head start here).

Forrester 52

Forrester Cost per Acquisition Cross-Selling B2B 52

Optinmonster

AUGUST 19, 2023

In this article, we’ll share 20 recent and relevant affiliate marketing statistics you need to find profitable opportunities and boost your conversion rates. The Market Value of Affiliate Marketing Exceeds $17 Billion Affiliate marketing has become a successful business worth more than $17 billion (as of 2023).

Statistics 56

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 56

Albacross

NOVEMBER 4, 2021

With the ease of COVID-19, people are starting to work back in the office and more off-line sales activities are coming back – events, fairs, and face-to-face sales meetings. Businesses with advanced data-driven strategies are 3 times more likely to achieve double-digit growth than organizations that are not. Not exactly.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

DealSignal

MARCH 22, 2023

Marketers know this but often feel at a loss about what to do because they don’t want to miss out on relevant data points, like company size, job title, and other important attributes for sales to know. According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

Metadata

JANUARY 8, 2024

Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. Before we do, let’s have a quick refresher on what B2B lead generation is and define the different types of sales leads that exist in the B2B world. What Are the Different Types of Sales Leads in B2B?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Single Grain

JUNE 30, 2022

We'll also share some tips on hiring the best agency to run effective ad campaigns for your business. Why Should Businesses Use Programmatic Advertising? Why Should Businesses Use Programmatic Advertising? Here are six reasons why businesses should use programmatic advertising. Let’s begin! Improved Efficiency.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52