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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Paul Dunay (Maxymiser) – Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. B2B Google+ Search Engine Marketing Blog'

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4 Myths About B2B Marketing That Everyone Thinks are True

KoMarketing Associates

Some marketers and advertisers think it’s boring and refuse to take clients for positions that are offered in the field. In order to create B2B marketing campaigns that actually work, attempt to connect with people at a human level by recognizing what their problems are and how your product or services can solve it.

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

Anna loves working with the sales and client services teams at ion to increase conversions for companies like American Greetings, DHL and Bronto Software. Related Posts: Why Is Search…So…Darn…Hard?!

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

Anna loves working with the sales and client services teams at ion to increase conversions for companies like American Greetings, DHL and Bronto Software. Related Posts: Why Is Search…So…Darn…Hard?!

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10 Secrets To Help You Succeed In B2B Content Marketing

Marketing Insider Group

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Social Media. Newsletters.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix. Email strategy: FreightCenter.com teamed up with email service provider Delivra to devise an email marketing strategy.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Advocate marketing The combination of customer service and marketing to have customers satisfied.