Business to Business Content Marketing Correlation Direct Marketing 
Tony Zambito
JANUARY 3, 2016
72% of the respondent stated they were using buyer personas for content marketing and messaging while 45% stated they were using for assessing market challenges and problems, as well as, address overall marketing strategy – an increase from 28% the previous year. Important Correlations Uncovered.
Tony Zambito
JUNE 5, 2016
This 80/20 correlation is not a surprising revelation. If we stay consistent with the 80/20 correlation noted above, it is a good bet that 80% of such efforts are focused on internal processes rather than what is actually happening in the minds of customers. . These findings are consistent with others over the years.
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Tony Zambito
DECEMBER 20, 2015
These facts from the 137 respondents, from a variety of roles primarily in marketing, shows a strong correlation between the use of qualitative research and the effectiveness of buyer personas. There is a correlation also to the high percentage of respondents indicated they used buyer personas for messaging and demand generation.
Tony Zambito
FEBRUARY 28, 2016
When it comes to the state of B2B content marketing and engagement, this proverb is on the mark. According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. by Juan Pablo Bravo.
Tony Zambito
NOVEMBER 8, 2015
The correlation between repeat buying experience and customer retention is strong. The repeat purchase experience, thus, ending up leaving a very sour taste in the mouths of existing customers. Organizations today can take a similar approach to mapping out the repeat buying experience. Including add-on of newer products and services.
Tony Zambito
OCTOBER 9, 2015
The annual Content Marketing Institute and MarketingProfs B2B Content Marketing Benchmark Study 2016 is quite startling. Perhaps not as drastic as the Dow falling by 8%, but to see the percentage of marketers who believe their content marketing was effective drop to 30% from 38% in one year is a revelation.
Anteriad
APRIL 25, 2023
Behavior-based marketing When you click on a website, especially one that sells a product, ads for that product suddenly start showing up on your computer, as if the machine has become a stalker. That is behavior-based marketing, which uses user activity to target potential leads. Digital marketing is widely used in B2B marketing.
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