Webbiquity

APRIL 18, 2024

B2B marketing automation refers to the use of software and technology to automate and streamline marketing processes in a business-to-business (B2B) context. Image credit: Spiceworks Dynamic content enables you to tailor your messaging and content to each recipient’s specific interests, behaviors, and stage in the buying cycle.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

KEO Marketing

AUGUST 3, 2017

In today’s competitive business to business (B2B) technology environment, accumulating prospect names and contact information and sending out generic marketing collateral is simply not enough. Tech firms must take advantage of various methods and multiple channels to connect with leads throughout the buying cycle.

Practices 54

Practices Account Based Marketing B2B Marketing Advertising Agencies 54

Marketing Insider Group

NOVEMBER 4, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. We have also had success with creating specific content around each step in the buy cycle on each landing page.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. We have also had success with creating specific content around each step in the buy cycle on each landing page.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

KoMarketing Associates

AUGUST 19, 2013

Paul Dunay (Maxymiser) – Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. She specializes in creating visibility, credibility and ultimately sales leads.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Marketing Insider Group

JUNE 30, 2020

85% of B2B marketers say lead generation is the most important goal for their organizations, followed by sales (84%) and lead nurturing (78%). Sales lead quality (87%), sales (84%), and higher conversion rates (82%) are the three most important metrics organizations use. Types of B2B Content.

Work Management 361

Work Management B2B Marketing Marketing Management Content Marketing 361

Convince & Convert

SEPTEMBER 20, 2010

You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. None of that is impacted in the slightest by whether you’re selling to consumers or other businesses.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149