Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Read this blog post to learn more about the benefits of business blogging.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Moz

MAY 6, 2019

Do keyword research. Keywords are the words and phrases typed into search engines. Which keywords do your buyer personas use? If you’re looking for a place to get started when doing keyword research, then check out Moz’s Keyword Explorer. Form a long-tail keyword.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Hubspot

DECEMBER 29, 2014

Check To help you get started, here''s a nine-step process for creating a successful blog strategy for your business. Adapt it based on your business needs and experience. And you can download a template to document each of the steps below here.). Why does your blog exist? 4) Keywords. 1) Purpose.

Marketing & Strategy 28

Marketing & Strategy Keywords Buyer Personas Template 28

Hubspot

OCTOBER 7, 2011

Contrary to popular practice, testing in marketing expands beyond email marketing and can be applied to practically every other inbound marketing tactic -- social media, business blogging, landing pages, lead generation, and lead nurturing -- there's virtually nothing you can't test in your marketing.

Paid Search Agency 28

Paid Search Agency Ad Frequency Landing Pages Lead Nurturing 28

Hubspot

JANUARY 13, 2014

Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. We''ve written tons of content around building your buyer persona, but this blog post in particular is very detailed on the subject. Calls-to-Action. Evergreen Content.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

APRIL 27, 2015

Check out these free buyer persona templates to get you going.). 2) Is there a keyword focus? In order for people to read your blog, they need to be able to find it. This requires you to start by identifying a specific keyword that is representative of something your ideal readers would plug into a search engine.

Long Tail Marketing 28

Long Tail Marketing Marketing Automation Services Buyer Personas Custom Publishing 28

Hubspot

MARCH 10, 2016

6) Blogging. An individual or group of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. 7) Business Blogging. 47) Keyword. 8) Bottom of the Funnel.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28