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The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Non-core functions such as sales and distribution should be outsourced.

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Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? Over the past six months, their website traffic is up 89%, their free download program is up over 200% and they’ve generated over 1,500 leads. All I can say is WOW!

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Focus on Content in B2B Marketing

Industrial Marketing Today

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 However, to be successful with social media, you have to provide real value and that usually comes from great content.

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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Post these content assets to various distribution sites and increase awareness, drive traffic to your site and build your brand. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

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7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

Additionally, when marketers create a nurturing program across the buying process, each new lead should start at the beginning of the program with touch 1. Re-route - Find new and interesting ways to use and distribute your content. If a video you used in a blog post relates, pull it through to the landing page for that content.

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SEO for Mommy Bloggers

WebMarketCentral

Not every blog has one, though I would highly recommend it. The blog subhead helps establish the personality of your blog. For example, my blog subhead includes the text "B2B lead generation and marketing, Web 2.0 That's rambling and unfocused—so it matches my blog perfectly. How was dinner?

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10 Genius Ideas That Changed Marketing Forever

Hubspot

A blog is a long-term marketing asset that brings traffic and leads to your business. companies use blogs for marketing purposes. First, business blogging helps you in respect to search engine optimization (SEO). Finally, a blog gives you real estate to place calls-to-action in order to generate leads.