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Creating Quality Content in 2019 (For Search Engines and People)

Moz

While meta descriptions might not directly impact your SEO, keep in mind that copy matters a great deal for clickthrough rates because it satisfies certain readers' intent. From image and text CTAs to placement of the CTAs, we’re always looking for ways to improve clickthrough rate. HubSpot performs CTA tests all the time.

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The ABCs of Content Marketing: A Glossary of Terms

Hubspot

Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Clickthrough Rate. Clickthrough rate (CTR) is one of the metrics that shows how engaged readers are with your content. Did they click on the CTA at the end of the blog post?

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

6) Blogging. An individual or group of people usually maintains a blog. A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. 7) Business Blogging. 15) Clickthrough Rate (CTR).