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How to use social listening tools for business-wide success

Sprout Social

For sales teams, it pays to be on social media—literally. Once you’re ready to start using the tool itself, surface answers to your most burning sales questions and desires with a combination of help-specific, transactional and industry terms in your queries. Power innovation for product and R&D teams.

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Marketer Showcase: Tim White of People.ai

NetLine

Our latest Marketer in the Showcase is Tim White , Director of Marketing for People.ai. I am a firm believer that content is the fuel behind all of our digital marketing efforts. Now, Google is looking at things like “bounce back rate” and “duration on page” to rank your content.

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Okay, Marketers. What Now? Areas of Focus in Times of Uncertainty.

Walker Sands

The good news is that being productive and staying connected are sweet spots for us marketers, and today, with our teams working remotely and some unpredictability around what’s next, the importance of these qualities is at an all-time high. So, where can we focus our efforts and budgets to make the most of this time?

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How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause

Hubspot

The next step is promoting that piece of content on various channels to drive leads for their sales team. The burning question is: Where's the best place or places to promote the content? After you generate leads, they go to the sales team and ultimately turn into revenue. These goals are what drives your business.

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Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling

Content Standard

They block ads at an alarming rate, they distrust organizations, and they skip over TV commercials. The team knew that in order to become a more respectable news publisher, the company had to shift away from reacting to the news and start creating the news. “It’s kind of creepy,” he said.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. It also delivers our customers a sophisticated source of support. Bottom line -- I wanted a win: win scenario.

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Paddleboarding and Business :: A Tale of Perseverance

GreenRope

My friend (and our CFO) Keith knew of a place where you could rent a board in a protected area, where the water was mostly flat. Again and again, until my quads burned and my frustration level with not being able to stand drove me to the brink of giving up. Our own dedication to a goal is one thing we can control.